As technology advances, are we losing touch with the natural world that once defined us? This phenomenon, which I call ‘hyperdenaturalisation’, reflects our increasing disconnection from nature. In his seminal works, Jean Baudrillard introduced the concept of hyper-reality, where the line between reality and simulation is blurred, creating an environment where the artificial becomes more real than the natural. This concept has become profoundly relevant in our time, where escapism is not just a retreat from reality, but a complete departure from the natural world.

In a world where virtual reality (VR) can transport us to distant galaxies, ancient civilisations or dreamlike realms, it’s hard not to wonder about the nature of reality itself. Plato, the ancient philosopher, asked similar questions over two millennia ago in his allegory of the cave. How does his allegory relate to our experiences in… Read more: From Plato’s Cave to Virtual Worlds: Navigating Reality in the Digital Age

The future of advertising will be dramatically influenced by AI – the era of AI-driven personalised advertising. The loss of privacy will be a key concern, affecting both individuals and society as a whole. At an individual level, the relentless collection and analysis of personal data will lead to an invasion of personal space, a… Read more: Invasion of Privacy: AI Advertising Will Know You Better I